Sponsorship I – IFM #121

Sponsorship I
IFM #121


March 14, 2024
2 p.m. Central
90 Minutes


$69 per site


Presented by:

Chris Derby, San Antonio Livestock Exhibition, Inc.

About the Event

In this session, you’ll learn how to assess your sponsorship potential and generate a plan for turning ideas into dollars. Learn how to identify opportunities and prospects and create proposals.

This is a required, for-credit course of the Institute of Fair Management.

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About Your Presenter — Chris Derby, San Antonio Livestock Exhibition, Inc. Chris Derby is the Chief Marketing Officer and leads a team of marketing professionals that helps drive consumer awareness year-round, as well as sponsorship sales and revenue for the event. Chris Also oversees the following responsibilities for the San Antonio Stock Show & Rodeo – Social, Digital and Traditional Media buying, Public Relations, Website, Sponsorships, Creative Design, Community Affairs, & assisting with Volunteer Fundraising & Marketing needs. Chris returned to the rodeo team in 2019 from a recent position as the VP of Marketing for SeaWorld San Antonio and was the Executive leader for all creative, media, social media, sales, public relations, and branding. With over 26 years of marketing experience that includes over 10 years with Simon Malls as the Regional Director of Marketing and Business Development where he oversaw 38 Retail Centers in 5 states including the Houston and Dallas Galleria and managed a team of 30+ marketing professionals. He also had over 7 years of experience from 2006-2013 with the San Antonio Livestock Exposition as the Marketing and Sponsorship Director. Chris is also very active in the community, city events, and sits on the board of the San Antonio Travel Alliance, Respite Care of San Antonio, and Alamo City Youth Sports Organization. Chris enjoys spending time with family and friends, playing sports, and coaching.

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