Public and Media Relations – IFM #220

Public and Media Relations

date_range

April 18, 2024
2 p.m. Central
90 Minutes

local_activity

$69 per site

person

Presented by:

Brienna Schuette, CFE, IFMG
Moxie & Drive Marketing

About the Event

Explore the process and learn techniques to effectively manage public and media relations. This course provides an introduction to the processes of: building relationships with the public through the media; working with journalists and influencers; and managing an organization’s reputation. Discover why public and media relations are important, what makes something newsworthy, how news is created, and where social media fits into it all. Learn how these principles apply specifically to fairs, expositions and industry-related businesses. This is an IAFE Institute of Fair Management for credit course. All members are welcome to attend.

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Brienna Schuette, CFE, IFMG – Moxie & Drive Marketing
Brienna Schuette is the founder of Moxie & Drive Marketing, a consultancy specializing in marketing solutions for the industries of food, fairs, festivals, and family fun. Previously, she spent more than a decade creating and executing strategic, integrated marketing-communications plans and projects for the Minnesota State Fair. In addition to consulting work, Brienna teaches full-time at the University of Wisconsin – River Falls where she offers students an authentic, applied learning experience that prepares them for success in their future careers as marketing-communications professionals. When she’s not consulting or teaching, Brienna enjoys boating on Minnesota and Wisconsin lakes, playing golf and traveling with her husband and two boys.

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