Marketing and Advertising Basics (IFM #120)

Marketing & Advertising Basics

(IFM #120)


Date and Time

April 12, 2023 – 2:00pm CST

90 minutes



$59 per site


Presented by:

Brieanna Schuette, CFE, IFMG – Moxie & Drive Marketing

About the CyberSeminar: Marketing & Advertising Basics (IFM #120)

Explore basic principles of advertising and their role in traditional and non-traditional media. The instructor-led course defines “marketing” and marketing components; common terms, review media mix, and agency relationships. Gain tools to review advertising contracts and identify new media avenues. Course participants receive techniques and methods used in the advertising media process. This is an IAFE IFM for credit course. All IAFE members welcome.

About the Presenter

Brienna Schuette, CFE, IFMG – Moxie & Drive Marketing: Brienna Schuette is the founder of Moxie & Drive Marketing, a consultancy specializing in marketing solutions for the industries of food, fairs, festivals, and family fun. Previously, she spent more than a decade creating and executing strategic, integrated marketing-communications plans and projects for the Minnesota State Fair. In addition to consulting work, Brienna teaches full-time at the University of Wisconsin – River Falls where she offers students an authentic, applied learning experience that prepares them for success in their future careers as marketing-communications professionals. When she’s not consulting or teaching, Brienna enjoys boating on Minnesota and Wisconsin lakes, playing golf and traveling with her husband and two boys.