Sponsorship Innovation, Network 10 Studio, Sydney Royal Easter Show, Contest 21

Four activations were created to drive the Show attendees to one centrally themed Network 10 activation -The 10 Studio, where one lucky family each day would win a money can’t buy ride in the 10 Shake branded Nickelodeon vehicle in the Nickelodeon Street Parade: 10 Shake Animal Walk, Farmyard Nursery, Nickelodeon Street Parade and Woodchop stadium MasterChef