Sponsorship Innovation, Meijer WonderWheel and Day sponsor, Wisconsin State Fair, Contest21

New in 2021 the day sponsor component included the presenting sponsorship of Meijer Day and an admission promotion providing FREE admission to first responders, healthcare workers, and grocery workers (including Meijer employees). While Meijer could not organize a large activation similar to previous years, they wanted to maintain their day sponsor branding presence.

File Type: pdf
Categories: IAFE Sponsorship Contest Entries
Tags: admission promotion, Member Only, Sponsorship