Sponsorship Innovation, Brewery and Distillery, New Mexico State Fair, Contest21

Committed to surpassing Pattern’s expectations, we offered one of our most unique and popular marketing initiatives to our new sponsor: their name and logo on our annual New Mexico State Fair Beer and our NEW State Fair canned cocktail. Through our partnership with New Mexico-based Tumbleroot Brewery & Distillery, the project came together and developed the Pattern Blue Corn Lager and the New Mexico State Fair Angry Mule, a New Mexico version of a Moscow Mule.

File Type: pdf
Categories: IAFE Sponsorship Contest Entries
Tags: brewery, distillery, Member Only, Sponsorship