Sponsorship Innovation, Brewery and Distillery, New Mexico State Fair, Contest21

Committed to surpassing Pattern’s expectations, we offered one of our most unique and popular marketing initiatives to our new sponsor: their name and logo on our annual New Mexico State Fair Beer and our NEW State Fair canned cocktail. Through our partnership with New Mexico-based Tumbleroot Brewery & Distillery, the project came together and developed … Read more

Sponsorship Innovation, Meijer WonderWheel and Day sponsor, Wisconsin State Fair, Contest21

New in 2021 the day sponsor component included the presenting sponsorship of Meijer Day and an admission promotion providing FREE admission to first responders, healthcare workers, and grocery workers (including Meijer employees). While Meijer could not organize a large activation similar to previous years, they wanted to maintain their day sponsor branding presence.