This document contains links to the 2022 IAFE Overall winning entries.
This document contains links to the 2022 IAFE Innovation in Sponsorship winning entries.
Tulsa State Fair collaborated with a local welding school and developed a contest and funding for the event from the school
The Jerome County Fair, ID outlines thier efforts to create family interaction within the rodeo and expand the rodeo outside of the rodeo arena
It has been the fair’s goal to get all matching Priefert panels for the livestock show ring, round robin, and walkways between the barns. With Murdoch’s being a Priefert dealer we designed a five year sponsorship agreement with Murdoch’s to be the sponsor of the Livestock Show Ring in trade of new Priefert panels to … Read more
Four activations were created to drive the Show attendees to one centrally themed Network 10 activation -The 10 Studio, where one lucky family each day would win a money can’t buy ride in the 10 Shake branded Nickelodeon vehicle in the Nickelodeon Street Parade: 10 Shake Animal Walk, Farmyard Nursery, Nickelodeon Street Parade and Woodchop … Read more
The OH State Fair, in collaboration with title sponsors, Nationwide and Ohio Farm Bureau, brought to life two grand drive events for the youth exhibitors – the Greeding Grand Drive, and the Market Grand Drive – to the tune of an $85,000 sponsor commitment.
Rather than just a cook-off, the team decided that the entire state of Tennessee should be represented and encouraged to participate. The overall name of the competition became the Taste of Tennessee’s Big Beef Showdown. The team has future plans to expand the competition to include up to four categories (as part of the Taste … Read more
We developed a new attraction through the American Welding Society by a cash sponsorship, but not a typical type of sponsorship. They brought their virtual welding simulator trailer which took about 20’ x 85’ of vendor space. Inside kids can enter an entire world full of information about welding and how to begin a career … Read more
Committed to surpassing Pattern’s expectations, we offered one of our most unique and popular marketing initiatives to our new sponsor: their name and logo on our annual New Mexico State Fair Beer and our NEW State Fair canned cocktail. Through our partnership with New Mexico-based Tumbleroot Brewery & Distillery, the project came together and developed … Read more