Business Planning (IFM #101)


September 14, 2022
2:00 Central

90 minutes


$59 per site

Business Planning (IFM #101)


Penny McBride, President and CEO of the Fredericksburg Chamber of Commerce

About the Seminar

What does it take to develop a successful business plan? This CyberSeminar, presented by the International Association of Fairs and Expositions (IAFE), will provide tools that will aid in developing a business plan; including, why do you need a business plan? What are the components of a business plan and how is a business plan used? This CyberSeminar targets the key factors of business planning. This is a required, for-credit course, of the Institute of Fair Management.

About the Presenter

Penny C. McBride is the President & CEO of the Fredericksburg Chamber of Commerce. For 14 years prior to starting with the Chamber, she owned Indigo Resource Group, an outsourcing firm that specialized in providing marketing, consulting, and management services to tourism-related businesses and organizations. Her company managed the Texas Festival & Events Association and the Texas Association of Fairs and Events for nine years.

From 1988-1997, Penny served as the Director of the Fredericksburg Convention and Visitor Bureau. She continues to work as a consultant, speaker, trainer, and writer. Her speaking clients have included the International Tour & Travel Research Association, Argentina Economic Development Federation, Dubai Events and Promotions Establishment, Hawaii Tourism Authority, Illinois Special Events Network, and Festivals & Events Ontario.

She earned her CFEE designation in 2009, becoming one of only 200 event professionals to hold this global designation.

She writes a weekly newspaper column, which can be found along with other writings on her blog – She is active as a community volunteer with a passion for events, church activities, and the local hospital, where she serves as a board trustee. In 2009, she became the voice of the Gillespie County Fair parade, a post held by her father, a retired county fair board member, for 30 years.

Categories: Upcoming CyberSeminar